10.16.2018

Color Factory, I Heart You SO.


Color Factory was a poem to us. If you still have no clue what Color Factory is (WHAT?), this pop-up experience started this year in San Francisco designed by my life hero, Jordan Ferney, founder and blogger behind Oh Happy Day, a lifestyle and DIY brand that believes in color, as much as I do.

This new experience was an ode to color, placed in a 20,000 sqft space in the heart of Manhattan, featuring 16 different colors "rooms" with tons of surprises at every corner. After visiting MOIC early this year and experiencing this new trend on how we consume art nowadays, I have to say personally, Color Factory elevated the game to a WOW level.

Here's everything you need to know about it, and why it's so different from all the other pop-up experiences so far.


THE COLOR EXPERIENCE 

We visited Color Factory with Nico and Oli, and even though it's not promoted as a kid-friendly activity, this place was a total dream for my little ones. They have been exposed to art, textures, colors, and everything design since they were born, both me and my husband have design backgrounds so this was the perfect type of activity I wanted them to see and share with us. They both played with the installations, named all the colors they saw, picked their favorites, spun a color wheel, had pastel blue vanilla ice cream and swam in a giant ball pit they will remember forever (500,000 balls, to be exact and yes, that's a LOT of balls).

IT'S ALL IN THE DETAILS


This place is unlike any other experience, and that's why I loved it SO much. Everything was planned, including close collaborations with tons of local artists from the city, showing us how New Yorkers are made by colors including makers, writers, bakers, and a lot more than made it even more special. As a branding freak as I am (in a good way you get this right?), I found how the little things made my day, like taking a macaroon from a conveyor belt color wheel (please try them), a wall full of color blocked compliments you could take home, a card you could scan all over the experience where they placed photo stations and sending you automatic emails with all the pictures, and reading the most hopeful wishes from students inside a room full with balloons.

This exhibit is SO much more than just an Instagram heaven, ok?


This was the first room, starting with 100 colors done by the French architect Emmanuelle Moureaux, featuring beautifully 100 colors from rows and rows of paper strips.
If I could just only paint my patio like this, just if only.

As soon as I came in and saw the 100 colors room, the only thing I could think was, holy world, color is such a mystery to me. Is it real? or its just a reflection of my brain?
Either way, I was stoked to be there, have a snack and be happy for a while beyond a simple Instagram picture or story.
It was real.
Well done Jordan, well done.


OUR FAVE ROOMS

This is going to be a real tricky pick, but here you go. These are our top 5 rooms of the exhibit:

- Balloons & Wishes room
- Color booth (you'll sit in front of a stranger and will describe him/her with colors and a secret questionnaire) We didn't do it, but Nico and Oli had all the fun in front of each other, it was so so sweet!
- Blue ball pit (duh, obviously)
- White flowchart questionnaire room (where you'll discover your secret color, ours was blue, yay!)
- 100 colors lobby

Ps. you'll love all the little surprises, candies, ice cream along the way. I won't say anything else.



WHEN, HOW, AND ALL THAT JAZZ

Color Factory opens from Monday to Sunday, and they only offer tickets online here. You'll get there the time slot you prefer and this isn't that type of timed experience, you can stay as long as you want to explore each room, and taking as many pictures as you want. Be kind and eat only one candy per room, okay? 

Price: $38 per ticket and kids under 2 are free, so yay!

Location: 251 Spring Street, New York

Our family picture, and Olivia, ha!

This dancefloor was EPIC! and with the best 90's tunes, my mama heart was so happy about it omg!
Life complete - check.
All the blue balls - check
Again, I heart you, Color Factory. 



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